According to the recent survey held by Web metrics firm comScore, heavy snowfalls on the East Coast of the USA contributed to the increase in online retailer sales over the last week before Christmas. The total sales of online stores during this period soared by 17 % in comparison with the same period last year. On the whole the revenue gained by online retailers during the holiday season amounted to almost $31 billion.
The holiday season was launched on Cyber Monday after Thanksgiving and proceeded well into Free Shipping Day (last Friday before Christmas with free delivery offers) when the online shoppers enjoyed their purchases on free delivery terms.
Apart from blizzards and free shipping offers there are other incentives and reasons to make ecommerce thrive. Today with hustle and bustle of the modern life many of the customers are simply pressed for time and would prefer to go on the Christmas shopping spree on the Internet, where they can find everything at hand, rather than shop around at physical stores and trade centers. Moreover, this way of shopping saves not only energy and time but may turn out to be economical as well.
The boost in credibility of online retail business among shoppers fosters the growth of web app development segment and creates ever growing demand for ecommerce app development services, offered by software companies.

Web development services is inseparably linked with online business. So our next two projects are connected with e-trade. Today no one doubts the effectiveness of online trading. Sales through the Internet shopping minimize costs, allows to enter new markets, and attract customers.

But before to make profit from website you must launch your customized online store. And this process will be related to the right choice of CMS. It is cheaper and safer to use a ready-made software for the most common and typical tasks of online business.

The best solutions among open source e-commerce systems are Magento and X-Cart. These products help to create e-shops and obtain multifunctional, high-tech sites for easy sales. Moreover they can be managed without special knowledge in programming. These are ready web sites for electronic commerce. You can add additional features or modify design according to the peculiarities of any specific business.

With the help of Oxagile software programming our customers obtained new online stores with pleasant look-and-feel:

• An X-Cart based online store for a Canadian company that offers furniture, wall decor and home accessories.
• A custom Magento online store for a US company that sell kitchen accessories.

As a result, we have gained experience in ecommerce and online business. So now we can easily attract more visitors and raise product sells for our customers.