Recently Apple has changed the text of the agreement with the mobile application developers. In the new variant of the agreement, it is clearly stated that the company prohibits third party advertising agencies to collect the data about iPhone users through the applications created for this platform. Thus, de facto Apple bans third party advertising agencies from using contextual advertising as well as advertising which will one way or another react to users’ actions. However, such restrictions don’t apply to Apple itself.

The new rules will take effect from July 1, simultaneously with the launch of the new Apple mobile advertising platform — iAds. Google is sure that with such actions Apple simply cuts its way at the highly competitive advertising market.

The first version of the agreement with iPhone apps developers appeared in April. At that time it forbade transferring statistical data to ‘third party analytical companies’ which had helped in creating targeted advertisements. This step was accepted with dissatisfaction and led to the formal investigation from the side of the US Federal Trade Commission.

The updated version of the agreement differs by even harder limitations which, first of all, are directed to blocking large advertising network systems such as Google and Microsoft.

#11 Software development for mobile devices

In the late 1990’s, Web development became mainstream in programming and obtained universal recognition, standing apart traditional desktop applications in many areas. In the year 2008 year the development of mobile applications has left the launching pad. The development of this type of programming will become extremely important over the next 5 years. Of course, there are many approaches to develop software for mobile devices: web applications, RIA, and also the applications that can run on the device itself. It doesn’t matter which of these directions you choose. What is really important is that adding skills of development for mobile devices in your resume you can be definitely sure that your experience will be great demand in the labor market in the future.

#12 Newsletter subscriptions and self-education

Nowadays it’s not enough to get the diploma of any profession in IT. Some years without experience and self-education and you will become a retrograde. Of course it’s a sad tendency, sword of Damocles for all the programmers, but fortunately it’s not so difficult to change the situation. Reading news and studying articles about new technologies and the last tendencies in software development will allow you to be always sitting pretty.

to be continued…