iAd: new opportunities for iPhone apps developers

We all have already heard about iAd, this new Apple’s project. The company positions itself as a seller of expensive advertising services targeted at audience of solvent Internet users. Indeed, when iPhone appeared in the U.S., the statistics showed that family income of the most iPhone owners amounted at least to $ 100,000 a year. Of course, now this gadget has become much more available, but only people with above the average incomes are ready to pay for new iPhone applications and accessories regularly. So, the audience of advertising services from Apple is quite solvent.

The business model of iAd has not clear yet. In particular, the basis of payments wasn’t defined (the number of showings, clicks or users’ actions).

The whole advertising system will be centralized. All its content will be stored on company servers, and Apple sales managers will control the whole process. However, all the iPhone apps developers and advertising agencies will be able to create advertising for the iAd system. It was already announced that iPhone developers can integrate advertising system into their applications in just a couple of hours.

iAd from Apple: ads in mobile apps

This month Apple has introduced its new mobile advertising system iAd. It differs from competitors (for example, Google’s AdMob), because iAd integrated directly into iPhone OS. Moreover, these ads will be stored on Apple servers.

Advertisements will be interactive and will look like small applications. It is already known that some of them will be created using HTML5 technology. According to this new business model, iPhone apps developers will receive only 60% of proceeds from the iAd advertising.

The iAd system was announced by Apple CEO, Steve Jobs. According to his words, the average user works with iPhone mobile apps about half an hour a day. So, demonstrating new ads every three minutes the company will get about a billion hits a day.

Also Steve Jobs stressed that Apple is not going to focus on the quantity of advertising, on the contrary it will intend to raise its quality making from ads a new source of positive emotions.

The iAd platform will be integrated directly into the operating system, and will run ads within applications. Apple engineers want to change the approach to development of the most commercials: it is proposed to use not only text and image links, but multimedia applications that will be embedded into other applications ( such as games, readers, RSS-clients etc.). The platform will make its debut this summer.

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